The common belief with blogging is that anyone can do it and be successful. While that's somewhat true, not just "anyone" can do it, which becomes more clear when seeing how much hard work William Jacobson puts into Legal Insurrection.
As of 2:10 on a Saturday afternoon, there are already 4 new posts today on the site. They aren't particularly long or in depth, but they deliver the news and add some opinion, but not so much that it will drastically turn anyone off.
That constant update of information of the day's hottest topics is what you need to do in order to build and maintain an audience with so many option on the internet. Sure, "anyone" can do it, but they need to have the dedication and work ethic to make it really successful.
What Jacobson also does well with this site is getting the advertising space in without it being overwhelming. There is a clear column where you can keep your eyes to see all of the content, so you are not bombarded by ads.
Likewise, the "donate" section is extremely visible and easy to navigate. You can do it all right on the site and can chose your own amount to donate.
The layout is welcoming, the content strong, and has many options to go to other featured sites within Legal Insurrection. It is a great model to use for others trying to be successful as well.
No comments:
Post a Comment